The entire internet navigation system is built around "keywords". For maximum search engine optimization, use the very best in keywords.
Research keyword frequency and density to analyze and find popular keywords.
- http://www.keyword.com/keyword.htm (the URL)
- <TITLE> (the title will be viewable in the user's browser title
bar and will be the page description when bookmarked)
- <META NAME="DESCRIPTION"> (the description is not viewable
on the page but some search engines use it to describe the page)
- <META NAME="KEYWORD"> (most engines ignore this tag,
some don't, use a space between each word without commas)
- <H1> (header tags)
- <A HREF="http://company.com/keyword.htm">keyword</A>
(text links and anchors)
- <body> (keywords should appear early and multiple times throughout
the body text)
- ALT (graphic tags)